If your goal is to make your beverage brand stand out with an attractive label, finding the right label manufacturer is an important step to reaching that goal. There are a few things to know when it comes to custom bottle labels in Canada, specifically in the food industry. From what is legally required to appear on a beverage label to tips about design, here’s what you should consider when creating your beverage bottle labels.
What Needs To Be on a Beverage Label?
Legally speaking, some information must be clearly stated on beverage labels, whether it is alcoholic or not. Please note that these are only general guidelines, and you should always verify with your local jurisdiction before entering the market:
- Common name: The name of the beverage, whether it’s a juice, a nectar, purified water, etc.
- Net quantity: The exact quantity of the product.
- Identity and place of business: The complete address of the company manufacturing the product.
- Ingredients: There can be a slight difference from one type of product to another in terms of what needs to appear on the ingredient list, so please verify according to your specific case.
- Alcohol content: The percentage per volume, if any. At the federal level, any product containing more than 1.1% alcohol must be indicated on the label.
- Warnings and health messages: Alcohol products are required to include some warning and drink information, and the same applies to other beverages, especially if they are considered natural health products. Any allergens present should be clearly stated.
How Do You Make Custom Labels for Bottles?
Creating custom bottle labels can be done in different ways, depending on your business, product, and kind of bottle you are using. The options range from printing everything in-house after purchasing the necessary equipment to outsourcing everything, from the design to the application. You can, of course, have labels printed by a specialist and manage the application yourself.
For example, if you are selling small batches of homemade spicy oil, you might want to handle the labels yourself. However, if you want 300 personalized water bottles for a wedding, you could order these all made, by sending your design to a company offering that type of service.
You can do the design yourself using design software or platforms, or you can hire a graphic designer. You’ll need to consider the size of the bottle, the type of material you would need, and the quantity of labels. Also, think of the bottle’s texture when choosing the material and the design. Some water bottles are embossed, which could make some label options less ideal.
Why Should You Invest in Quality Bottle Label Designs?
You should seek quality for your bottle label design simply because it represents your brand: bad design can make you look cheap. This doesn’t mean you have to choose the most expensive options out there. It simply means that labels are important and should be considered an investment. The primary thing is to have a label that represents your brand and is coherent with your needs and your context.
A minimum level of quality is necessary to ensure your customer has vital information about your product. If the label comes off too quickly or the print fades before the person uses the product, it could be problematic.
What Are Advanced Printing Solutions for Bottles?
Bottle label printing is more advanced than ever, with a wide variety of labels available. Labels can be printed using different technologies and on different types of material, and not all manufacturers can provide all technologies. Some recent technologies are innovative, while some older ones have a proven track record of high efficiency and good value.
The best option depends on your specific product and your target market. For single-use plastic bottles, an interesting solution is to make labels with CleanFlake technology. This technology leaves no residue on PET bottles, making recycling easier. Biodegradable and compostable labels can also be appealing options.
Quench the Thirst With a Delectable Design
When thirsty, a customer might simply grab the bottle that looks the most refreshing, so it’s important to have a label that stands out and showcases your brand. Custom labels for bottles can also be a great marketing tool for your business, regardless of the industry you’re in. For example, custom water bottle labels in Canada are often used for big events, such as conferences.
In any case, whether you choose to print in-house or through a professional, do not hesitate to contact us. Our team of experts can help you in both cases: if you choose to print in-house, we’ll help you find the perfect printer and printing network solution. If you print directly with us, we’ll help you choose the right material and technology.
