As skincare labels have a huge impact on the marketing of your product, it is crucial to find the right label manufacturer for your business. The beauty industry is held to pretty high standards in terms of labelling, both from a legal standpoint and from a marketing standpoint. Here are several things to know when printing cosmetics labels for your business.
How to Label Skincare Products
There are several things to keep in mind when printing skincare labels. First and foremost are the cosmetic labelling requirements in Canada. Among these requirements is the presence of an ingredient list for skincare products. Remember that in Canada, labels must be bilingual in French and English.
To create a label for skin care products, you also need to think about the marketing aspect. You’ll want a cosmetic label that attracts the right consumer. Think colors, fonts, the texture of the label, etc. It all plays a role.
This carries over into the design process for the label. You need to choose the right size and shape to best showcase your product. Beyond the label, if you need packaging, you’ll want it to highlight the logo. If you have multiple products, it’s important to balance brand consistency and uniqueness in a way that helps customers easily identify each product individually.
Also, remember that, as a brand owner, you are responsible for your labels, even if you hire a professional designer. Make sure that you double or even triple-check everything before starting production and distribution.
What Needs to Be on a Cosmetic Label in Canada?
In Canada, we have strict rules when it comes to labels for skincare products. First, it’s essential to list the ingredients of any cosmetic product, and they must be listed in order of quantity, with the first ingredient listed being the most prominent in the product. If you are using botanical ingredients, make sure the genus and species are mentioned. Ingredients must be easy to read, so even though this may take considerable space on your label, don’t size it down too much.
Additionally, it’s important to identify the product and the cosmetic classification. This can mean simple things such as “cleanser”, “body lotion” or “shampoo”. You need to include a statement of net quantity, as well as the manufacturer or distributor information.
Caution and hazard statements need to be present, according to the product. For example, many skincare products mention that irritation is possible and advise doing a skin test before use. Some hair products might be flammable, so it’s necessary to mention that.
You can also add indications on how to use the product. This can be for security but also to ensure your customer has the best experience possible and gets the desired results.
What Material Is Used for Cosmetic Labels?
Many materials can be used, each having advantages and disadvantages. When choosing the material, think about how your product will be used. For example, if your product is to be used in the shower, your label will need to be water-resistant. If you are selling face oil, you might want an oil-resistant label so it doesn’t come off if the product touches the label.
The material chosen should be consistent with your brand. If sustainability is part of your brand identity, you may consider a compostable label or one that is easy to remove for recycling purposes.
What Are the Benefits of Skincare Labels?
There are many benefits to skincare labels. First, correct labels are a requirement. If you sell cosmetic products that fail to have all the necessary information, you will have legal problems. Failure to follow the Canadian government guidelines can result in fines.
Labels are also an essential part of your branding and marketing efforts and can have a huge impact on your customers. After all, it’s the first thing they see. Even if your product is fantastic, if your labels aren’t attracting your target market, your product will likely fail.
Labels can keep your customers engaged and guide them in using your product in the best possible way.
Labels can also be used as a tamper-proof seal, making sure the product is intact and free of any contamination, adding extra security for your customer.
Printing custom cosmetic labels can be tricky, considering the various factors you need to keep in mind. At Multi-Action, we can help you during the whole process, making sure your labels are the right ones for your business and your clients.
