If you want your product to stand out from the competition, finding the right label manufacturer to work with is crucial. In the world of printing, you’ll find many options covering different techniques, different substrates, printers you can use in-house, and huge systems that need to be outsourced. Depending on your products and the size of your market, custom digital label printing could be the ideal choice for you. Here’s an overview of this very popular digital printing method.
How Does Digital Label Printing Work?
Contrary to traditional printing techniques, digital printing does not use plates. Instead, the printer uses a program to translate a digital file and print it directly on the chosen substrate. The program itself varies from one brand, model and technology to another. For labels, there will likely be additional steps, such as cutting and finishing.
It’s also important to know that there are different types of digital printing, such as inkjet and laser, which are found in most office spaces and homes. Digital press, solid ink and sublimation digital printing are also other techniques, the latter being mainly used for printing on fabric. Each technique has its pros and cons, so don’t hesitate to reach out to an expert, whether you want to have your labels printed or if you wish to purchase a digital printer.
You could purchase a good quality label printer and print labels in-house or you could also work with a digital label solutions printing company. There are no right or wrong answers; it depends on the type of labels and your needs. A mix of both options could also be the best solution for you. For example, you could outsource the main label of your product, the one that is seen by your customer, but choose to print the shipping or inventory labels yourself.
What Are the Benefits of Digital Label Printing?
Choosing how to print your label is an important step for your business. The benefits of digital printing include its simplicity. Since the printers work directly on the substrate, there is no need to maintain any plates.
Digital label printing is very versatile, as it includes many subcategories of techniques to choose from. There are also constant updates in terms of technology, so quality and efficiency will always keep growing.
This printing technique is perfect for smaller production or when you need to personalize your labels from time to time. It’s also a very fast process, since you don’t need to have plates created. Another benefit of digital labelling is that you can change the design up to the last minute. Did you see a typo on your new fragrance label? You can fix it without having to redo plates and the whole system. If you have a last-minute label printing problem, digital is the way to go.
Why Are Digital Stickers More Eco-Friendly?
Digital stickers are more eco-friendly because they require less material to print them since there’s no need for plates. You can choose a water-based ink, or any other eco-friendly ink, and a substrate that easily decomposes, such as kraft paper with a natural glue.
Some printers, such as the HP Indigo 6900 press, are manufactured carbon neutral. This specific printer, which we use at Multi-Action, diminishes paper waste, uses Regenerated Imaging Oil (RIO) that allows the press to be self-sustainable in imaging oil usage, offers a take-back program and overall improved sustainability. It is also certified Intertek Green Leaf.
What Tasks Can We Do with a Digital Label Printing Press?
A digital label press is a printer specifically made to print labels. For example, at Multi-Action, we have the HP Indigo 6900 digital press, a printer that opens the doors to infinite options. It can virtually print any type of label, delivering crisp, attractive images and smooth vignettes with a very thin ink layer that gives uniform gloss between the ink and substrate.
Are you eco-conscious? A digital label press can be used with many eco-certified substrates, as well as environmentally friendly primers, varnishes, and adhesives. Creating custom digital labels is extremely easy with this type of equipment and will allow you to create the perfect label for your product.
Turning Ideas Into Reality
Multi-Action has the experience to bring your project to fruition, from conception to print. Whether you sell online or in-store, our more than 25 years of experience make us the perfect team to help you capture the attention of your customers. Contact us for an evaluation of your business needs. We work directly with you from conception to production to create the picture-perfect image for your company.
